Prime Ways To Promote Your Travel Business

Kick up some excitement about your travel business and help kick up some sales! No need to be hum drum about your promotional efforts. Crank things up a notch with these ideas:

1) Create a travel directory or travel tip guide and give it away to your prospects as a download, print guide and/ or offer it on your website. You can include travel tips, best places to travel with families, best places to travel with pets, cruise ships to choose from, hot vacation spots for singles and all other types of travel information. Brand your directory and save it in a zip file on your server. Then include the download link in an autoresponder message and set up a subscriber form for website visitors. That way your travel directory will be available 24/7 via automation.

Have print copies handy for mailings, functions and events where you are able to promote. Mail print versions out to prospects who call for more information and even those who email and ask for more information. Let people have something physical to hold and to keep handy to remind them of your travel business.

2. Package your travel with other travel goodies and use the package as give-aways, at fundraisers and on other promotions. Ideas on what to package with it are: other travel directories or travel tip guides on different themes (start a series), fun travel gifts that fit into your budget and are even branded with your business information like pens, stationary, postcards, water bottles, key chains, scratch pads, medicine carrying containers, candies, mints, gum, checkbook covers, travel vouchers, high lighters, fanny packs, small first aid kits, snack packs, and other fun travel accessories. For help finding fun goodies, look up “promotional products” on the web or in your local yellow pages under marketing subject headings to find dealers who have catalogues full of stuff for your promotions.

3. Team up with others in your promotions. Package something from travel-related companies with your special and try to work out a deal with fellow business owner / operators. For example, maybe you could package your goodies in a carrying case, supplied by another vendor who wants to cross-promote and help pay for ads. Be creative and open to joint venture ideas like these and see how you can team up to share costs in advertising and also share leads.

So put some prime time effort into your promotions. And kick up some excitement, new leads and sales!